Southeast Florida Entrepreneur Ralph Mizraji Announces the Launch of the New L’Chaim Kosher Wines in Miami and New York
MIAMI, July 1, 2013 – Spring boarding off the highly successful launch of L’CHAIM Kosher Vodka, Southeast Florida entrepreneur Ralph Mizraji today announced the introduction of the new L’CHAIM Kosher Wine series in the Miami and New York marketplaces.
In making the announcement of the latest additions to the spirits and wine brands of the L’CHAIM Kosher Vodka and Wines Company, Mizraji says that he has formed a strategic partnership with Southern Wine & Spirits of America, Inc., of Miami, Florida. Southern Wine & Spirits is a $10-billion a year distribution company with 11,000 employees which service some 200,000 points of distribution spread across 35 states. The company is the largest distributor of wine and spirits in the country and is widely known for its historic commitment to delivering the highest standards of customer service and creative marketing. Alongside its focus on growth and customer service is its strong prowess in brand building, especially in nurturing sales of new wine and spirits products.
In addition, Mizraji relates that he has selected the makers of Baron Herzog, renowned for eight generations of making the finest award winning wines and the largest producer of kosher wines to create and produce the L’CHAIM Kosher Wine series. “They developed what we felt is the perfect aroma, tone and taste for our new L’Chaim “To Life” kosher sweet wine series,” notes Mizraji.
“The combination of working with the largest wine and spirits distributor in the United States along with the largest producer of kosher wines suggests that we will have the best and foremost opportunity to compete aggressively with the long-standing category leaders,” he comments. According to OU Kosher, the kosher market in the United States accounts for $150-billion in sales annually.
“Our brand name is fresh and clever and the marketing and branding are totally relevant to today’s strategies, themes and approaches,” Mizraji explains. “There’s certainly a genuine strength and assurance in that both the producer and distributor are leaders in their respective fields and the packaging is notably graceful and attractive and most worthy of any Shabbat dinner table.”
The L’CHAIM Kosher Wine series has been handcrafted and designed exclusively for L’CHAIM and comes from a vineyard with soil enriched and nurtured by basalt and terra rosa located within a strategic region with ideal climate conditions for the grapes. They are carefully harvested with only the finest quality of the low yielding crop selected to process and age to perfection, thereby achieving a perfect balance of flavor, color, aroma and taste. L’CHAIM Kosher wines are 9-percent Alcohol By Volume (ABV). The retail price for the 750 ML sizes is under $5.00.